Long gone are the days of rough shipping estimates, multi-click checkout processes and unlikely product returns. The 21^st century consumers expect full mobile functionality, end-to-end order tracking, fast shipping and friendly return policies. Your E-commerce site can’t afford disconnected back-end solutions in this high tech, fast paced world.

Therefore, companies that integrate their web platforms with CRM and ERP systems enjoy higher conversion rates, enormous savings, streamlined administration and shorter order cycles.

Here’s how an integrated E-commerce store enables great online experiences and powerful customer-service features:

1. Cost Savings

Reduced inventory and operational costs is one of the biggest advantages of integrating an E-commerce application with your ERP system. All the sales information appears in your ERP system promptly, and based on the information gathered from these web transactions, the ERP solution also updates the inventory.

These real-time inventory details, in turn, allow for improved projection of inventory, and proper planning of future purchases and staffing needs, all resulting in better customer satisfaction and reduced inventory cost.

Moreover, the real-time updates also enable customers to view their order status and track shipment and items left in stock. Automated data inputs save on order backfires, reworks and human errors, all in all reducing operational costs.

2. Omni-channel support

If you have an online store along with a brick and mortar store, you’ll need the capability to handle inventory across multiple channels and locations. An ERP solution integrated with your E-commerce store can help you achieve that!

Your ERP system will act as a hub across all the channels you connect into. For instance, an order purchased by a customer in the store can be returned via the online website. It truly provides endless opportunities to enhance customer experience.